Still, Zuckerberg has a ways to go.
In the film, Jesse Eisenberg portrays the Harvard University student who created Facebook. Eisenberg's Zuckerberg comes off as a dark, egocentric, almost maniacal computer science geek who began what was then known as the Facebook after he was dumped by a girlfriend.
SAN FRANCISCO In the past seven months, Facebook Inc. Chief Executive Officer Mark Zuckerberg's public image has undergone some unusual twists.
That "sweatapalooza," as it came to be known, eased after Zuckerberg took off his trademark hoodie, but set his image as a nervous, uncomfortable CEO. And that kind of image isn't competitive in the business world.
Still, 55 percent of the posted comments were positive about the real Zuckerberg, according to Alterian.
On the other hand, Zuckerberg at 26 has already built a firm with more than 1,700 employees and has a personal net worth estimated at $6.9 billion, at least on paper.
However, the big exception came June 2 during an onstage interview at the D: All Things Digital conference, when the hoodie clad Zuckerberg began to sweat profusely explaining his company's privacy policies to tech journalists Kara Swisher who once called him the "toddler CEO" and Walt Mossberg.
The negativity could have been influenced by Facebook's announcement of yet another tweak that placed more detailed personal and work information at the top of a member's profile page, sparking renewed complaints that Zuckerberg and the Palo Alto firm always push too far to get members to share more of their private lives. Privacy concerns have continually dogged Zuckerberg. Kirkpatrick noted that Zuckerberg has come a long way since a Adidas Jackets Mens
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Zuckerberg, who had more airtime on "60 Minutes" than Federal Reserve Chairman Ben Bernanke, learned from his previous mistakes and looked like a "fully grown, confident and savvy international chief executive," Singer said. "That took Zuckerberg and Facebook to a new level."Zuckerberg, who is ironically "something of a private person," may be letting more of his real persona out, Kirkpatrick said.
But they also say that at 26, Zuckerberg is quickly maturing into the job of heading an Internet superpower.
"As Facebook's CEO, he is going to have to become much better at explaining its ambitions, its direction and its policies to government regulators," he said. "I do think he's taking steps in the right direction. He does know he has to be a professional spokesman."
But on Sunday, Zuckerberg appeared on the venerable CBS news show "60 Minutes" and came off as relaxed, confident, mature, savvy and even humorous. He didn't say anything earth shattering, but like a good politician, kept the conversation on point about the messages he wanted to deliver.
"It's unusual for anyone to turn around as quickly as Mark Zuckerberg has," said Sam Singer, a San Francisco public relations executive who specializes in crisis communications. "To me, it shows Adidas Red Tracksuit Mens
"He had more of a lather than Richard Nixon giving a television appearance," Singer said.
previous "60 Minutes" appearance in 2008.
he takes his role as CEO very seriously and takes his own personal reputation seriously."Zuckerberg hasn't completely won over public sentiment at the polls, which in his case would be on social networks.
Facebook CEO said to be quickly maturing into his big role
Alterian PLC, a Web marketing software company based in Bristol, England, has tools that have analyzed postings about Zuckerberg on social networks, blogs, online forms, and video and photo sharing sites since just before "The Social Network" hit theaters in early October.
"He's got sort of a wry, sardonic sense of humor that's part of his core personality," he said. And unlike the movie character, Kirkpatrick said Zuckerberg "is the most confident person I ever met in my life. He is astonishingly confident. He's not someone given to Nike Leggings Mesh Panels self doubt."
have someone in a leadership position who is articulate, thorough, good looking and fast on their feet, you have a natural advantage over someone who is not well spoken, who doesn't look the part and who is unprepared," Singer said.
However, the vibe turned 51 percent negative this week as Alterian, at The Chronicle's request, analyzed the buzz following Sunday night's broadcast interview with "60 Minutes" correspondent Leslie Stahl.
Then starting in October, millions of movie fans saw Zuckerberg portrayed convincingly as a brilliant but egocentric, self doubting, back stabbing student in the box office smash "The Social Network."
Experts who specialize in crafting public relations images say Zuckerberg who made more news Thursday by pledging to give half his personal wealth to philanthropic causes has probably received some great coaching on public speaking.
In June, he was sweating up a storm while being publicly interviewed at a technology conference.
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